Corporate Video Starter Guide
- 60% of website visitors will watch a video first
- Determine the goal and purpose of your video before you call the videographers
- Be realistic about what it will cost
You want to harness the power of video marketing for your business, but you don’t know how to get started. Here is a step-by-step corporate video starter guide.
Here at Real Estate Digital Media, as full-service real estate, business, and corporate videographers, we live, eat, sleep and breathe video. When a website has video, 60% of its visitors will watch the video before they read any text; we can help you with your video. A well-produced video will grab, and keep, the attention of your viewers.
Ready to take the first few steps?
What is the specific goal of your corporate video? Why is it being made?
Not just ‘to get more business’, but the specific goal.
For example, increase yearly sales by 25%?
To gain ten new clients or customers per month?
Increase goodwill toward your industry?
Answering the ‘why’ question is a crucial first step which should be done before you call the videographers
Step 2: Think about the video production budget
The price of a video of the CEO sitting in their office talking about the company will be considerably less than a lifestyle video of a multi-million dollar real estate listing with expensive cars, models, and drone footage.
Be realistic about the cost of your video. The former could be as low as a few hundred dollars; the latter as much as several thousand.
We tell our clients that they need to know in advance what they want before the cameras start to roll. The more changes the client makes once we have started, the more it is going to cost.
Step 3: Who is responsible for the video at your business or corporation?
For a small business or small corporation, this might be easy; one person runs everything, and it will be them. For example, when we filmed a video of the showroom at a kitchen remodeling business, we dealt with the president of the company.
For larger businesses and corporations, is Marketing or Sales or Public Relations department be responsible? Usually, it is whoever writes the check but not always. We filmed a video of the newly built North American offices of a multi-national corp. The builder hired us; we answered to the multi-national’s designer, and the builder paid us.
Why does this matter? We need to know who we are dealing with, who is our contact at your business.
Step 4: What is the subject matter of your corporate video
What are we filming?
There have been times when we’ve spoken potential clients who had no idea what they wanted other than ‘a video’.
What will be the Subject Matter of your video?
What is your vision? Do you even have a vision?
If you need help articulating it, your videographers’ creative team (like ours) can help.
Will the video include people, i.e., an interview of the CEO or a client testimonial?
Will it be to showcase a new product or new location?
Will it be a video of a new product?
A how-to video?
A residential or commercial real estate listing?
A before, during and after of a construction or remodeling project?
A video about the company culture or a recruitment video?
A Kiskstarter video?
Or something entirely different?
Step 5: What will be done with the video when it is done
You need a plan of action for your video from idea to pre- production, filming, post production to finally getting your video in front of the target audience. If it is a video for internal corporate use only, this is not an issue. But, what it is a real estate listing video or the launch of a new product video? Then it is crucial to get it in front of as many viewers as possible.
A well-planned and produced video can be a game changer for
your business. A bad video can kill your brand.
We are filmmaking collective creating videos ranging from residential and commercial real estate videos to corporate video production services.
When you hire Real Estate Digital Media, you’re not getting discount Craigslist videographers or yesterday’s film school grads, but a seasoned team of working professionals with more than 50 years’ combined experience in writing, producing, directing, and editing feature films, television, documentaries, corporate, retail videos.
We strive for perfection in everything we shoot. Whether it’s a simple client testimonial, a luxury real estate listing or a full-on corporate video, our goal is to produce a product that not only exceeds your expectations but assures your ultimate satisfaction.
For more information visit RealEstateDigitalMedia.com.
If would like to start using video for your company or business, please email us at Info@RealEstateDigitalMedia.com