Real Estate Video Starter Guide
You want to harness the power of video marketing for your real estate business, but you don’t know how to get started. Here is a step-by- step real estate video starter guide.
- Have a specific goal for your video
- Realize that video is not still photography and will cost more
- Have a plan to promote your video when it is complete.
Here at Real Estate Digital Media, as full-service real estate, business, and corporate videographers, we live, eat, sleep and breathe video. When there is a video prominently displayed on the first page of any website, 60% of its visitors will watch the video before they read any text
Marc Davison of 1000watt wrote a blog post a few years ago with a line that absolutely nails it:
“Bad videos kill a brand. Decent videos aren’t memorable. But great video is worth its weight in gold.”
Contact us if you are ready for a great video
Here are three steps you need to take to get started using video for real estate:
Step 1: Determine the reason for the video
What is the specific goal of your corporate video? Why are you paying for a professionally shot video?
Not just ‘sell your listing’. While that is the obvious goal, your use of video needs to be a part of your overall marketing strategy.
What are your specific goals. For example, be page 1 on Google? Use of video can increase your chances of being Page 1 on Google by 53x.
Be found online when someone is searching for your search terms? This is crucial as nearly 100% of all real estate inquiries now start online.
Answering the ‘why’ question is a crucial first step which should be done before you call the film company
The price of a video of one of your happy clients sitting in the living room of their new home will be considerably less than a lifestyle video of a multi-million dollar real estate listing with expensive cars, attractive models, and drone footage. The former could be as low as a few hundred dollars; the latter as much as several thousand.
It is important to be realistic. Video costs more than the still photographer. Video is more complicated than still photos. Get used to that idea.
You need a plan of action for your real estate video. We do all the production but unless you have hired us to do the video marketing, you need to get your video in front of your target audience. Your listing is live and on the market it is crucial to get it in front of as many viewers as possible.
What you do with it next will make or break the success of your video. You must promote it. You can read about ways to promote your video here.
We are a full-service filmmaking collective creating videos ranging from residential and commercial real estate videos to corporate video production services.
When you hire Real Estate Digital Media, you’re not getting discount Craigslist videographers or yesterday’s film school grads, but a seasoned team of working professionals with more than 50 years’ combined experience in writing, producing, directing, and editing feature films, television, documentaries, corporate, retail videos.
We strive for perfection in everything we shoot. Whether it’s a simple client testimonial, a luxury real estate listing or a full-on corporate video, our goal is to produce a product that not only exceeds your expectations but assures your ultimate satisfaction.
For more information visit RealEstateDigitalMedia.com.