Full motion, video walk-thrus of your listings will soon be as common to the sellers/buyer/agents of tomorrow as still photos are to them today.
The question is – will you be ready?
Will you be ready when your client asks about having their home filmed?
Will you be ready when your client asks about Facebook Advertising?
We can help you to be ready when that day comes. And it is coming.
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We live in the Video era;
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91% of ALL Real Estate Inquiries begin online;
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73% of all Home Sellers want an Agent who uses Full Motion Video Tours to market their listings.
The selling process can be slow and painful. Your listing needs to be found in order for it to be sold. The days of limiting your advertising to the Sunday paper are over. Real estate is now fully online and it is gone video!
- A slide show is not a full motion video, even if it is on YouTube.
It is still a slide show. - Still photos are not a full motion video.
- A 360° camera with a fish-eye lens is not a video nor is it even accurate.
Your listing is not a feature in Architectural Digest. It is someone’s home that you, as their real estate professional, has been entrusted to sell for the best possible price. Your client is relying on you to use all available tools to sell their home as fast as possible for as high a price a possible and a Full-Motion video tour is another tool at your disposal.
The homeowners lived and loved in their home. They had dinner parties and celebrations. They laughed and they cried. Some raised children. They had family and friends. They entertained. They did not live in the soulless empty rooms.
Yet, still photos portray just that. Stillness. Rooms without movement. Still and empty. It is as if the furniture is being sold, not the home. The curtains do not move in the breeze. The trees are still. The water in the pool is still. The flames in the fireplace are frozen. The water in the fountain does not flow. There is no life.
The reason shows such as House Hunters, Selling L.A., Selling New York, Million Dollar Listing, and the like are so popular is because the viewers are able to experience the homes they see on their televisions in a way that a still photo could never provide.
If these show consisted of nothing but still photos, they would be so boring no one would watch them.
We wish to thank the Real Estate Institute of Queensland Limited for granting permission to display and use their video on our website. ©The Real Estate Institute of Queensland Limited.
Real Estate Digital Media…We FILM your listing.
